A place to breathe.
Together with his wife, Katrien, Stef started his own flower shop in a small city nearby Antwerp, Lier, on August 1st 1985 . After finishing her studies also their daughter, Anneleen, participated in their business. After several years of intense training at the ‘Daniel Ost Flower School’ and his membership of the contemporary floral design workgroup Alluvium Stef discovered his own way. Through years and years of hard work his business flourished into a specialized flower shop with creativity and elegance as a trademark.
For years he created a build-up of expertise in the wide and divers craftsmanship ranging from contests, teaching and product design to working for different magazines and organising international expositions.
The combination of these experiences with a very technical mind result in an extraordinary cocktail of creativity. What characterises Stef the most is his quest for pure aesthetics, where possible in a new constellation, a fresh design.
After 32 years of keeping a high level flower shop, he had to give up his first passion. It could not be combined anymore with teaching, demonstrating and setting up big floral project on the international level. Developing the European Floral Design Education (EFDE) and the European Floral Design Master Education (EFDME) could not be combined with running a flower shop. Educating young Chinese and Russian florists has become his main passion now. With his regular floral education system he can train them in a groundbreaking way. Not only the practical side but also the theoretical approach is necessary to become successful.
Some part of a published article about Stef:
The manner to which Stef approaches different forms of art in his floral projects can surely be called ground-breaking. Thanks to a good cooperation with like-minded artists from other art disciplines, he creates synergy.
The unique installations and floral/plant designs of Adriaenssens look almost like installations in modern art museums. Blending the unexpected with classical shapes and clean lines, his work is genuine art. Adriaenssens began his path as a floral artist when he was a child, fascinated by his parents’ flower shop. He honed his style after his work with various floral art magazines brought him into contact with a broad range of professionals.
The style of Stef in two words: pure aesthetics. Stef’s focus and time are now dedicated to teaching his EFDE &EFDME and event decoration all over the world with a specialization in Russia and China as well as international floral demonstrations. Workshops and seminars are his core business and teaching with private schools in Belgium, Russia and China have become second nature to him.
Experiencing how many young florists have to give up their floral dreams because of lack of knowledge, made him develop his own floral education system which is a combination of 32 years of floral experience and the analysis of all great floral educations in the world. Knowledge is power. Power to survive! Not only the technical aspects that are necessary to survive in this beautiful profession but also the administrative, legal and accountancy issues which are even more important if you want to be successful!